27 Oct
Industry News, Simon Forbes, Antenna London

Where It All Began

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How Dome's Antenna London Salon was the heart of the hair industry.Simon Forbes opened Dome's Antenna London salon 40 years ago from today.Now hailed as a creative genius, he managed to change the world of hairdressing and introduced a brand new service, commonly accepted nowadays. Hair ExtensionsInitially, hair extensions were hailed as radical and only for the youth market and very much thought of as a passing fad. How wrong his critics have been proven.After researching the market he dismissed human hair which needed to be glued into the natural hair, due to the damage it causes to the natural hair and the medium of already chemically processed hair...

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24 Aug
Product, Monofibre JNR, Uncategorized

Why Monofibre?

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Covid-19 has truly illuminated the highly important presence that the hair industry holds within society. Even though it has been very hard hit the industry is slowly opening up, but with restrictions that are highly challenging.Monofibre JNR, our new tape in extensions, have been very popular because of the efficient way they are attached, meaning a client appointment can be less than hour. They provide cheaper hair extensions, but with a quality product that lasts. We have seen that hairstylists often give their clients a few to take home, just in case they lose one, so they can then reapply themselves.Monofibre is a third of the weight of human hair, so fewer extensions are needed to get the same volume of hair to those of...

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