Affordability with Creativity

When Simon Forbes first invented hair extensions at the beginning of the eighties there was massive unemployment, inflation and strikes!Sounds familiar? Nevertheless, people flocked to Antenna salon to have this new service in hair.Even though it was the most expensive service in hairdressing it was still affordable.The same applies today. Even though everyone is feeling the pinch one’s hair is such an important part of one’s life.The beauty of Monofibre extensions, even though they are high quality they are the most affordable extensions on the market.So if your clients are thinking that they don’t want to splash out and have been wearing human...

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The Antenna Diaries: Sir Michael Parkinson

An Antenna London tale: Sir Michael Parkinson, Boy George & CherSir Michael Parkinson is very much in the news at the moment and it brings back some amusing memories when he was involved with Antenna London and Simon Forbes. Boy George & CherThe first anecdote took place one Saturday afternoon before his coveted Saturday evening show which was shot live. It happened that his two major guests that night were Boy George and Cher.George had booked into Antenna for a mid-afternoon appointment to have a tidy up on his extensions for the filming. However, there was also a walk-in that day, being Cher.Simon quickly ushered Cher upstairs hoping that...

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Where It All Began

How Dome's Antenna London Salon was the heart of the hair industry.Simon Forbes opened Dome's Antenna London salon 40 years ago from today.Now hailed as a creative genius, he managed to change the world of hairdressing and introduced a brand new service, commonly accepted nowadays. Hair ExtensionsInitially, hair extensions were hailed as radical and only for the youth market and very much thought of as a passing fad. How wrong his critics have been proven.After researching the market he dismissed human hair which needed to be glued into the natural hair, due to the damage it causes to the natural hair and the medium of already chemically processed hair...

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A New Look Dome

The Dome brand...These last few months have been a torrid time for us all with the coronavirus pandemic but hopefully now the hair industry will be able to bounce back.Hair salons and barbers shops have been on everyone’s lips and many home hair disasters have circulated through social media. Now the industry is more important than ever and will face many new challenges with putting wrong to right!Salons that do hair extensions are constantly looking at hair websites and wondering which the best hair extensions are for their clients. Nowadays, there are so many different types of hair extensions it can be very daunting to know which they should choose ­– salons want to offer professional hair extensions of the highest quality but clients often look for the cheap hair extensions options, but still expect...

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